Analysis of barriers to attending events
The Analysis of barriers to attending events template zeroes in on the reasons people stay home: organizational, personal and contextual factors that quietly cut attendance. It shows which barriers weigh most and when they tip a decision into a no. Organizers and city initiatives use it to lower the entry threshold and fill more seats.
What the “Analysis of barriers to attending events” survey measures
The survey builds a full picture of what blocks attendance. It starts with how often people go, then lists the reasons that most often get in the way — lack of time, an uninteresting program, high cost, an inconvenient location or time, transport difficulties, crowds, no company or missing information. It then narrows to the most critical factors, rates how important conditions like a convenient time, affordable price, clear program and advance information are, and captures the situations that trigger a refusal. Closing items reveal which formats are attended least and an open question surfaces what organizers most often overlook.
Who the “Analysis of barriers to attending events” template is for
It fits event organizers, city and community initiatives, cultural venues, festival teams, and marketing or programming leads trying to grow attendance. It is particularly useful when turnout is lower than expected and you need to separate fixable organizational barriers from personal or contextual ones you cannot control.
How to adapt the template to your needs
Refine the barrier list to your context, adding items like childcare needs or weather sensitivity. Adjust the conditions matrix to reflect the levers you can actually pull, such as flexible tickets or a shorter program. You can branch on attendance frequency to dig deeper with rare attendees, add an open follow-up after the critical-factors question, or insert a variable naming your event type so respondents answer with a concrete context in mind.
Questions and answer options
Answer options:
— Often
— Sometimes
— Rarely
— I almost never attend
Answer options:
— Lack of free time
— Uninteresting program
— High cost
— Inconvenient location
— Inconvenient time
— Transportation difficulties
— Too many people
— No one to go with
— Lack of information about the event
Answer options:
— Time
— Cost
— Location
— Program
— Comfort and atmosphere
— Information and announcements
Answer options:
— Convenient time
— Affordable price
— Clear program
— Convenient location
— Limited number of visitors
— Clear information in advance
Answer options:
— If the event requires too much time
— If it is difficult to get there
— If the format does not suit me
— If I am not confident in the quality
— If I have to go alone
— I usually do not refuse
Answer options:
— Large-scale festivals
— Concerts
— Lectures and discussions
— Exhibitions
— Online events
— Hybrid formats
— Hard to say
