Events
Interest in interactive and immersive event formats

Interest in interactive and immersive event formats

The survey helps understand how people perceive interactive and immersive event formats, how interested they are in them, and under what conditions they are willing to participate. It can be used by event organizers when designing new formats and engagement scenarios.

Use template

The Interest in interactive and immersive event formats survey reveals how your audience feels about formats that ask them to act, not just watch. It measures prior experience, expectations, comfort with active participation, and the conditions that turn a hesitant guest into a willing one. Use it before designing a new format so engagement is built on real appetite, not guesswork.

What the “Interest in interactive and immersive event formats” survey measures

It captures whether people have tried interactive or immersive events and whether they enjoyed them, what they expect from such a format (a livelier experience, the chance to act, emotional impressions, novelty, deeper understanding of the topic, or contact with others), and which concrete elements make an event feel interactive — tasks, the ability to influence the course, technology, interaction with hosts or characters, group work, a sense of immersion. It also gauges comfort with being an active participant versus a spectator, the barriers that hold people back (self-doubt, fear of awkwardness, too much involvement, unclear rules, crowds, lack of advance information), the conditions that lower the threshold, and how much interactivity sways the decision to attend.

Who the “Interest in interactive and immersive event formats” template is for

It suits organizers of immersive theatre, escape rooms, festivals and city events, museums and science centres building interactive exhibits, brand-experience and marketing teams, educators and workshop facilitators, and cultural venues experimenting with participatory programming. It is valuable when validating a concept, choosing how much participation to require, or explaining audience readiness to sponsors and partners.

How to adapt the template to your needs

Reword the expectation and element lists to match your format — swap “interaction with hosts or characters” for actors, guides or VR depending on what you run. Add a screening branch: send the “not interested” group to a short exit and give the enthusiastic group deeper questions about specific mechanics. Adjust the barrier list to your setting (physical exertion, noise, role-play), and turn the closing open question into a required prompt when you want quotes for a creative brief.

Questions and answer options

Question type: single choice.
Answer options:
— Yes, I have participated and liked it
— Yes, I have participated, but did not like it
— No, but I would like to try
— No, and I am not interested
Question type: multiple choice.
Answer options:
— A more lively and engaging experience
— The opportunity to actively participate
— Emotional impressions
— A new and unusual format
— Better understanding of the topic
— Interaction with other participants
— Hard to say
Question type: multiple choice.
Answer options:
— Participation in actions or tasks
— Ability to influence the course of the event
— Use of technology
— Interaction with hosts or characters
— Group work
— A sense of immersion
— Interactivity is not important to me
Question type: multiple choice.
Answer options:
— Lack of confidence
— Fear of feeling awkward
— Too high level of involvement
— Unclear participation rules
— Large number of people
— Lack of information in advance
— Usually nothing prevents me
Question type: multiple choice.
Answer options:
— If participation is voluntary
— If I can observe from the side
— If there are clear instructions
— If the format is suitable for beginners
— If the atmosphere is friendly
— If the format is not too long
— Hard to say

Similar survey templates

Frequently asked questions

Interactive means the guest acts and can influence what happens; immersive means the environment surrounds them and creates a sense of being inside the story. The questionnaire treats them together in the framing but breaks them apart in the “elements” question, where “ability to influence the course” signals interactivity and “a sense of immersion” signals immersion.
The first question already splits them out. Branch the “No, and I am not interested” answer to a shorter path or a single follow-up about what would change their mind, so you do not force detailed mechanics questions on a disengaged group and skew your data.
For participatory formats the real barrier is rarely logistics — it is social risk. Knowing how many people fear looking foolish or dislike high involvement tells you whether to add an opt-in “observer” mode, clearer instructions or a gentler on-ramp for beginners.
Cross it with the “conditions” question. If comfort is low but “if I can observe from the side” and “if there are clear instructions” score high, your format needs a low-pressure entry point before it asks anyone to perform.