Feedback
Event or Promotion Feedback

Event or Promotion Feedback

This survey gathers feedback on your events or promotions (e.g., sales, webinars, contests), assessing their appeal, organization, and impact on customer engagement. It identifies strengths and weaknesses, offering ideas to improve marketing initiatives. Suitable for marketers, event organizers, and companies aiming to enhance promotion effectiveness.

Use template

The Event or Promotion Feedback survey helps you understand how your sales, webinars, contests, and other campaigns actually land with your audience. It captures reactions from both participants and non-participants, giving you a fuller picture of what drove engagement or held people back. Use it to sharpen future events and get more return on your marketing effort.

What the “Event or Promotion Feedback” survey measures

This survey measures participation and awareness levels, satisfaction with event organization, and how appealing the promotion's theme or offer was to respondents. It also tracks the event's effect on ongoing customer engagement, surfaces specific organizational issues, and collects direct suggestions for future events, giving you both quantitative ratings and qualitative context behind the numbers.

Who the “Event or Promotion Feedback” template is for

This template suits marketers, event organizers, and promotions teams who want to evaluate a specific campaign after it wraps up. It works well for companies running recurring sales, webinars, contests, or launch events and looking to build a feedback loop into their marketing calendar. It's also useful for anyone comparing participant and non-participant sentiment to understand reach versus impact.

How to adapt the template to your needs

You can tailor the intro question to name the specific event or promotion you're reviewing, and adjust the awareness options if you're testing a smaller or more targeted campaign. Add branching so that only participants see the organization and appeal questions, while non-participants are routed straight to the awareness and future-ideas questions. Feel free to add channel-specific questions (how they heard about it) or a Net Promoter-style question if you want to gauge willingness to recommend the event to others.

Questions and answer options

Question type: single choice.
Answer options:
— Yes, I participated
— No, but I was aware of it
— No, I wasn’t aware
Question type: single choice.
Answer options:
— Yes, it increased my desire
— No, it had no impact
— No, it decreased my desire

Similar survey templates

Frequently asked questions

Just rename the event in the questions to match your format, and adjust the appeal question to reference the specific offer or webinar topic instead of a generic 'theme'.
Yes, including non-participants helps you understand awareness gaps and whether the promotion reached the right audience, not just how it performed for those who joined.
Send it within a few days of the event or promotion ending, while the experience is still fresh and participants can recall specific details.
Group responses by theme (organization issues, offer appeal, engagement impact) to spot recurring patterns and turn them into concrete changes for your next campaign.