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Product Satisfaction

Product Satisfaction

This survey collects customer feedback on their satisfaction with your product. It helps identify what users like, issues they face, and ways to improve the product to boost loyalty. Suitable for product managers, support teams, and companies aiming to grow their customer base.

Use template

The Product Satisfaction survey template gives you a quick, structured way to find out how customers really feel about what you've built. It combines a star rating, an NPS® question, and open-ended prompts so you get both the numbers and the reasoning behind them. Use it to spot what's working, catch problems early, and gather ideas for what to fix or build next.

What the “Product Satisfaction” survey measures

This survey measures overall product satisfaction (star rating), likelihood to recommend (NPS® score from 0-10), and qualitative feedback on both pain points and favorite features. The open-text questions surface specific reasons behind satisfaction or dissatisfaction, while the optional demographic questions on age and income let you segment responses by customer profile to see if satisfaction patterns differ across groups.

Who the “Product Satisfaction” template is for

This template fits product managers tracking satisfaction trends over time, customer support teams looking for recurring complaints, and growth or marketing teams that want to understand what drives loyalty and referrals. It works well for SaaS companies, e-commerce brands, and any business with an established customer base wanting regular feedback loops rather than a one-off survey.

How to adapt the template to your needs

Swap 'product' for your specific product name or category to make questions feel more direct, and adjust the star rating scale if you prefer a 5-point or 10-point system. You can drop the income and age questions entirely if demographic segmentation isn't useful for your business, or add branching logic so that low satisfaction scores trigger a follow-up question asking for more detail. Consider adding a question about specific features or a purchase channel if you want more granular insight into where satisfaction breaks down.

Questions and answer options

Question type: star rating.
Question type: open text answer.
Question type: open text answer.
Question type: numeric answer.
Question type: single choice.
Answer options:
— Less than $15,000
— $15,000–$30,000
— $30,001–$50,000
— More than $50,000
— Prefer not to answer

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Frequently asked questions

The star rating captures overall product satisfaction, while NPS® measures loyalty and word-of-mouth potential — together they show whether happy customers are also likely to promote your product.
No, keep them optional since they're for segmentation purposes only; making them required can increase drop-off rates without adding much value to your core satisfaction insights.
Tag or categorize responses by theme (e.g., pricing, usability, support) so you can quantify recurring issues instead of just reading anecdotes one by one.
It varies by industry, but consistently tracking the score over time matters more than comparing to external benchmarks — watch for trends after product changes or updates.