Marketing
Ad Campaign Testing

Ad Campaign Testing

This survey helps evaluate the effectiveness of your advertising campaign, including audience perception, memorability, and impact on behavior. You can identify which ad elements work well and which need improvement to optimize your marketing strategy. The template is suitable for marketers, brand managers, and companies testing new or ongoing ad campaigns.

Use template

The Ad Campaign Testing survey helps you find out whether your advertising is actually landing with the people who see it. It looks at exposure, recall, and interest so you can tell which parts of your campaign are working and which need a rework before you spend more on media.

What the “Ad Campaign Testing” survey measures

This survey measures ad exposure and reach across channels, brand and message memorability, and how well the campaign sparks interest in specific products or services. It also captures why an ad fails to stick, giving you qualitative feedback alongside the ratings, and gathers basic demographics like age and income so you can see how recall and interest vary across audience segments.

Who the “Ad Campaign Testing” template is for

It's built for marketers, brand managers, and media planners running new or ongoing ad campaigns, as well as agencies that need to report campaign performance back to clients. It works equally well for testing a single ad creative or comparing perception across a full multi-channel push.

How to adapt the template to your needs

Swap in the actual channels your campaign used, or add options like podcasts or influencer posts if that's part of your media mix. You can turn the memorability rating into a branching question, showing the open-text follow-up only to people who rate it low, and skip the income question entirely if it's not relevant to your analysis. Add a question asking respondents to recall specific taglines or visuals if you want to test message retention in more depth.

Questions and answer options

Question type: single choice.
Answer options:
— Yes, I saw the ad
— No, I haven’t seen the ad
Question type: multiple choice.
Answer options:
— Social media
— Television
— Online banners
— Outdoor advertising (billboards, signs)
— Email
— YouTube or other video platforms
Question type: numeric answer.
Question type: single choice.
Answer options:
— Less than $15,000
— $15,000–$30,000
— $30,001–$50,000
— More than $50,000
— Prefer not to answer

Similar survey templates

Frequently asked questions

The star rating on memorability combined with the open-text follow-up gives you both a quantifiable score and the reasons behind low recall.
Yes, the multiple-choice question on where respondents saw the ad lets you compare exposure and recall across social media, TV, banners, and other channels in one survey.
These demographics help you see whether ad recall and product interest differ across audience segments, so you can target future campaigns more precisely.
No, keeping the initial yes/no exposure question lets you compare responses from people who saw the campaign against those who didn't, which helps isolate the ad's real impact.