Marketing
Target Audience Research

Target Audience Research

This survey helps collect data about your target audience, including demographics, preferences, and needs. You can better understand who your customers are, which channels they use, and what influences their decisions. The template is ideal for marketers, startups, and companies aiming to tailor their product or strategy to their audience.

Use template

The Target Audience Research survey template is built to help you understand exactly who your customers are and what drives their decisions. It gathers demographic details alongside insights on preferences, priorities, and the channels people use to discover products like yours. Use it to ground your marketing and product decisions in real data instead of assumptions.

What the “Target Audience Research” survey measures

This survey captures demographic data such as age, income level, and location, along with the decision-making factors people weigh most (quality, price, reputation, sustainability, and others). It also identifies which channels — social media, search, ads, word of mouth, events — your audience relies on to discover products, and uncovers the specific problems or needs they're trying to solve. Together, these answers paint a picture of who your audience is, how they shop, and what matters to them.

Who the “Target Audience Research” template is for

This template suits marketers and product teams who need to define or refine their target audience, startups validating who their early customers really are, and companies planning to expand into a new market or segment. It also works well for agencies conducting research on behalf of clients or anyone building a customer persona from scratch.

How to adapt the template to your needs

Adjust the income brackets, age ranges, or channel options to match your market and industry norms. You can add branching logic so that answers about problems or needs lead to follow-up questions specific to your product category, or remove the income question entirely if it's not relevant to your research goals. Feel free to swap the open-text questions for multiple choice if you want faster, more structured responses at the cost of some nuance.

Questions and answer options

Question type: open text answer.
Question type: multiple choice.
Answer options:
— Quality
— Price
— Ease of use
— Company reputation
— Customer reviews
— Sustainability
Question type: multiple choice.
Answer options:
— Social media
— Online search
— Television advertising
— Online advertising
— Recommendations from friends or colleagues
— Events or exhibitions
Question type: numeric answer.
Question type: single choice.
Answer options:
— Less than $15,000
— $15,000–$30,000
— $30,001–$50,000
— More than $50,000
— Prefer not to answer
Question type: address.

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Frequently asked questions

Income level helps you segment respondents by purchasing power, which is useful for pricing decisions and identifying which segment is most likely to convert.
Yes — the channels question reveals where your audience actually discovers products, which may differ from where you're currently spending your marketing budget.
Review responses for recurring themes and language, then use those exact phrases in your messaging and product positioning.
Age alone isn't sufficient — combine it with income, priorities, and channel preferences from this survey to build a fuller, more actionable persona.