Marketing
Competitor Analysis

Competitor Analysis

This survey helps gather data on how customers choose products or services in your market, comparing them with competitors. You can identify the strengths and weaknesses of competing offerings, understand key selection factors, and find opportunities for differentiation. The template is suitable for marketers, product managers, and companies aiming to strengthen their market position.

Use template

The Competitor Analysis survey template helps you understand how customers evaluate your product or service against alternatives in the market. It gathers direct feedback on what people value, what frustrates them, and where competitors are winning or losing, giving you a clearer picture of your competitive position. Use it to guide product decisions, messaging, and pricing strategy with real customer input instead of assumptions.

What the “Competitor Analysis” survey measures

This survey measures which products or services customers actually use or consider, what they like and dislike about them, and how they weigh factors like price, quality, ease of use, reputation, and customer support when making a choice. It also captures acceptable price ranges and basic demographic data such as age and income, helping you connect preferences to specific customer segments and spot gaps competitors haven't addressed.

Who the “Competitor Analysis” template is for

This template is built for marketers, product managers, and business owners who want to benchmark their offering against competitors and refine their positioning. It works well for teams launching a new product, entering a new market, or revisiting pricing and messaging strategy based on how customers actually compare options.

How to adapt the template to your needs

You can tailor the category options in the first question to match your specific market, and adjust the price ranges to reflect what's realistic for your industry. Add branching logic so follow-up questions reference the specific competitor or product a respondent names, or insert extra questions about brand awareness or switching behavior if that's relevant to your goals. The demographic questions at the end can be trimmed or expanded depending on how granular your segmentation needs to be.

Questions and answer options

Question type: single choice.
Answer options:
— Software or technology
— Clothing or accessories
— Food or grocery delivery
— Transportation services or travel
— Financial services
— Healthcare or fitness
Question type: multiple rating.
Answer options:
— Price
— Quality
— Ease of use
— Company reputation
— Customer support
Question type: single choice.
Answer options:
— Less than $5
— $50–$100
— $100–$200
— More than $200
— Depends on the product/service
Question type: numeric answer.
Question type: single choice.
Answer options:
— Less than $15,000
— $15,000–$30,000
— $30,001–$50,000
— More than $50,000
— Prefer not to answer

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Frequently asked questions

Identifying drawbacks in competitor offerings reveals gaps you can address, giving you concrete opportunities to differentiate your own product or service.
By asking respondents what price range feels acceptable for the category, you get a benchmark for where your pricing sits relative to customer expectations and competitors.
Yes, question 2 lets respondents name several products or services they use or consider, so you can analyze feedback across more than one competitor in the same response.
These demographics help you see whether preferences and price sensitivity vary by customer segment, which sharpens how you target and position against competitors.