Society and trends
Attitudes toward cultural diversity and intercultural communication

Attitudes toward cultural diversity and intercultural communication

This survey explores how people perceive cultural diversity, their experience of interacting with individuals from different cultural backgrounds, and factors that influence comfort and confidence in intercultural communication.

Use template

"Attitudes toward cultural diversity and intercultural communication" is a ready-made survey that captures how people feel about interacting across cultures. It reveals how comfortable respondents are with different cultural backgrounds and what shapes their confidence in cross-cultural contact. Use it to turn everyday intercultural experience into clear, comparable data.

What the “Attitudes toward cultural diversity and intercultural communication” survey measures

The template rates comfort on a five-point scale, then maps where intercultural contact actually happens — at work, in education, in digital channels, in public places or while traveling. It surfaces the factors that build confidence, such as a friendly atmosphere, clear interaction guidelines or shared interests, and contrasts the positive aspects people notice (interest in other traditions, respect for behavioral and language differences) with the difficulties they meet, from language barriers to uncertainty about the right wording. Two importance ratings show how open respondents consider their own environment and society as a whole.

Who the “Attitudes toward cultural diversity and intercultural communication” template is for

It fits HR and DEI teams building inclusive workplaces, universities and language schools with international students, NGOs and community organizations working with migrants or multicultural neighborhoods, and researchers studying intergroup attitudes. It is equally useful for event organizers, relocation services, or any team that wants to understand how comfortable its audience is with cultural difference.

How to adapt the template to your needs

Adjust the wording to your context — replace the generic "people from a different cultural background" with a specific community, region or team. Add or remove options in the multiple-choice questions (for example, list the exact channels or event formats you offer), extend the factor and difficulty lists, or drop the open-ended final question if you only need quantitative data. Branching logic lets you show follow-up questions only to respondents who report discomfort or a specific barrier.

Questions and answer options

Question type: single choice.
Answer options:
— Very comfortable
— Mostly comfortable
— Neutral
— Mostly uncomfortable
— Uncomfortable
Question type: multiple choice.
Answer options:
— At work
— In educational settings
— In digital channels
— In public places
— While traveling
Question type: multiple choice.
Answer options:
— A friendly atmosphere
— Clear interaction guidelines
— Willingness to explain unclear elements
— Positive prior experience
— Shared interests
Question type: multiple choice.
Answer options:
— Informal conversations
— Working together
— Learning together
— Themed meetings or events
— Online interaction
Question type: multiple choice.
Answer options:
— Interest in traditions of different cultures
— Respect for behavioral differences
— Willingness to explain unfamiliar elements
— Acceptance of different interaction styles
— Respect for language differences
— I have not encountered positive aspects
Question type: multiple choice.
Answer options:
— Misunderstandings due to differences in habits
— Language barriers
— Different expectations of communication
— Discomfort caused by differing norms
— Uncertainty about correct wording
— I have not encountered difficulties

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Frequently asked questions

Yes. One question rates personal comfort on a five-point scale, while separate rating questions ask how open respondents consider their immediate environment and society at large, so you can compare individual attitudes with perceived context.
It includes paired questions — one on positive aspects such as interest in other traditions and respect for language differences, and one on common difficulties like language barriers, differing expectations and uncertainty about correct wording.
A dedicated question asks where respondents interact with other cultures most often — at work, in educational settings, in digital channels, in public places and while traveling — so you can see which context drives their attitudes.
Yes. The questions on comfortable interaction formats and confidence factors map directly onto team and learning environments, and you can rename options to match your workplace or campus.