Perception of hybrid events as a format of the future
The Perception of hybrid events as a format of the future survey explores how people view events that combine in-person and online participation. It tracks prior experience across both channels, when the format feels appropriate, the difficulties people associate with it, and whether they expect it to grow. Use it to shape formats, participation channels and a longer-term event strategy grounded in audience expectations.
What the “Perception of hybrid events as a format of the future” survey measures
The questionnaire records whether respondents took part in person, online, both, or not at all, and in which situations a hybrid format seems fitting (hard to attend in person, an event in another city, valuing a choice of format, long events, interest in only part of the program). It captures overall perception, what matters more in a hybrid setup (quality of the offline part, the online part, equal opportunities, or freedom to choose the format), the difficulties people link to it (low online engagement, technical issues, unequal attention to audiences, complex navigation, loss of presence), which event types suit hybrid participation, expectations for its future, and open thoughts on what makes a hybrid event succeed.
Who the “Perception of hybrid events as a format of the future” template is for
It fits conference and summit organizers, professional associations, universities and educational providers, cultural institutions and city-event teams, and corporate communications running internal or partner events. It is useful when deciding whether to keep, expand or drop an online track, when pricing hybrid tickets, or when justifying streaming and platform investment to stakeholders.
How to adapt the template to your needs
Rename the situation and event-type lists to match your programme — replace “professional conferences” or “city events” with your actual formats. Branch on the first question so people who only attended online get channel-specific follow-ups. Adjust the difficulty list to your platform (audio quality, chat moderation, hybrid Q&A), and turn the closing open question into a required field when you want concrete production requirements for the next edition.
Questions and answer options
Answer options:
— Yes, I participated in person
— Yes, I participated online
— Yes, I participated both in person and online
— No, I have not encountered them
Answer options:
— When it is difficult to attend in person
— When the event takes place in another city
— When having a choice of participation format is important
— When the event is long
— When only part of the program is of interest
— Usually, the format does not matter
Answer options:
— Quality of the offline part
— Quality of the online part
— Equal opportunities for all participants
— Freedom to choose the participation format
— It depends on the specific event
Answer options:
— Low engagement of online participants
— Technical issues
— Unequal attention to online and offline audiences
— Complex navigation and structure
— Loss of the sense of presence
— Usually, I do not see any difficulties
Answer options:
— Educational events
— Professional conferences
— Cultural events
— City events
— There are no formats where this matters to me
Answer options:
— Yes, they will become the main format
— They will be used alongside offline events
— They will remain a niche solution
— They will likely lose relevance
— Hard to say
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