Social trends in leisure and recreation
"Social trends in leisure and recreation" is a ready-made survey about how people spend their free time and how those habits are shifting. It captures which leisure formats they choose, how often they rest, and what drives or blocks the way they relax. Use it to read emerging patterns in how audiences unwind.
What the “Social trends in leisure and recreation” survey measures
The template records which leisure activities people pick most — home-based, outdoor, social, events, hobbies or online entertainment — and how regularly they find time to rest. It weighs the factors behind those choices, such as mood, free time, finances, energy level and the chance to be with others, and rates how varied respondents feel their leisure is. It then tracks changes over the past year (more time at home, more socializing or less, a shift to online, more time for hobbies) and the barriers that get in the way — lack of time, fatigue, cost, no suitable options or company — along with openness to trying new formats.
Who the “Social trends in leisure and recreation” template is for
It fits leisure and entertainment services, event and venue organizers, streaming and gaming platforms, travel and hospitality teams, and consumer-behavior researchers. Brands planning products or campaigns around free time, and community programs designing activities, can use it to match offerings to how people actually want to relax.
How to adapt the template to your needs
Tailor the activity and barrier lists to your market — name the specific formats, venues or subscriptions you offer instead of broad categories. Adjust the factors that influence choice, extend the "changes over the past year" options, or keep the open-ended question about new formats to gather fresh ideas. Branching lets you follow up differently with people who rest daily versus rarely, or who are open versus closed to new activities.
Questions and answer options
Answer options:
— Home-based leisure (movies, reading, games, etc.)
— Outdoor physical activities
— Social activities with friends or family
— Attending events
— Hobbies and creative activities
— Online entertainment
— I rarely engage in leisure activities
Answer options:
— Every day
— Several times a week
— Once a week
— Several times a month
— Rarely
Answer options:
— Mood and well-being
— Availability of free time
— Financial considerations
— Energy level
— Opportunity to spend time with others
— Availability of services and options
— Hard to determine
Answer options:
— Very diverse
— Quite diverse
— Moderately diverse
— Rather limited
— Very limited
Answer options:
— Spending more time at home
— Doing more outside activities
— Socializing more
— Socializing less
— Switching to online formats
— Devoting more time to hobbies
— No significant changes
Answer options:
— Lack of free time
— Fatigue
— Financial limitations
— Lack of suitable leisure options
— Lack of company
— Low motivation
— Nothing prevents me
Answer options:
— Very open
— Rather open
— Neutral
— Rather not open
— Not open
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