Customer satisfaction surveys for businesses

Pollsar is a customer survey tool for cafés, restaurants, salons, auto shops and retail stores. It brings post-visit ratings, complaints and NPS into one summary, so you see what to fix and hear about an unhappy customer from their survey, not from a bad review on Google Maps.

Pollsar NPS summary: the score and the shares of promoters, passives and detractors

Customer surveys: ratings, complaints, NPS

Satisfaction after each visit

Customers rate a visit, purchase or delivery with stars, smileys or coffee beans. The summary shows the share of each rating, and 4s and 5s together give you your CSAT. A ready-made customer satisfaction survey then asks what pulled the score down.

Service quality ratings

A café or hotel guest rates the food, cleanliness and wait time; a salon or auto shop customer rates the stylist or mechanic and the turnaround, all in one question. The summary shows which item drags the score down, and a chain sees the ratings of each location separately.

Complaints and suggestions

Customers scan a QR code at the register, write a complaint or an idea, attach a photo and leave a phone number: that's your digital comment card. Every entry lands in your inbox right away, so you can reply to the customer the same day.

Google reviews after the survey

The survey's final page shows a link to your Google Maps listing, Yelp or Tripadvisor page, and one tap takes the customer to the review form. A sign that sends people straight to a review site won't tell you what went wrong. A survey will.

Net Promoter Score (NPS)

On a 0–10 scale, customers say how likely they are to recommend you to a friend. Pollsar calculates the score and splits customers into promoters, passives and detractors, and the ready-made NPS survey asks what they value and what gets in their way.

Retail shopper surveys

In-store shoppers rate the selection, staff and checkout; online shoppers rate payment, the courier and the condition of their order. Add the link to your order confirmation, and a post-purchase survey shows what got in the way of buying.

How Pollsar finds what went wrong

The AI assistant builds a survey from a single sentence, spots leading questions or ones that ask about two things at once, and suggests a fix.

Illustration: a finished question with answer options and an AI sparkle

Pollsar calculates the average score for each item and colors the charts from green to red, so you see where service quality slips.

Pollsar response summary: a table of shares and a bar chart

Anyone who rates you below 4 gets “What went wrong?”, and a happy customer goes straight to the thank-you page. Set the rule in the question settings without code, or let the AI assistant do it.

Pollsar logic rule: a jump to a separate final page

Pollsar emails you the response of everyone who rates you below 4 right after they submit: if the customer left a phone number, you can call them back the same day.

Pollsar respondent card: one person's answers and a photo

The AI assistant finds the items with the lowest scores, reads the comments if you ask it to, and puts together a report on what to fix first.

Laptop with survey results open: a table and a chart

How to launch a customer survey

1 A template or one sentence Pick a template or describe what you need in one sentence, like “survey restaurant guests after dinner,” and the AI assistant builds a draft.
Illustration of the Pollsar AI generator: a field for the survey topic
2 QR code and link Print the QR code on receipts or table tents and send the link in chats and delivery messages. The website button and a QR code for each location are right there.
Survey QR code window with a Download button
3 Responses in one summary All customer feedback lands in one summary: each response appears there instantly, and you can open any customer's answers on a separate card.
Pollsar responses table: one row per response, with star ratings
4 A new wave next quarter Changed the menu or staff schedules? Run the same survey as a new wave and compare ratings before and after: you see right away whether the changes worked.
Pollsar results sidebar: data layers and audiences
Illustration of the Pollsar AI generator: a field for the survey topic

Customer survey templates

A young woman opens a red gift box against a burgundy background

Customer satisfaction survey (CSAT)

Star rating, what pulled the score down, likelihood to recommend and what would build loyalty.

Open template
A young woman in a yellow sweater talks on the phone next to a laptop

Customer service survey

Speed, professionalism and how the request was resolved. Send it once the ticket is closed.

Open template
White blocks with the letters NPS on an orange background

NPS® survey

A 0–10 scale, your loyalty score, what customers value most and what frustrates them.

Open template
Three friends laughing on the street with shopping bags

Post-purchase survey

How easy checkout and payment were, how clear the prices were and why a shopper didn't finish.

Open template
A young woman and a man hold a cardboard box at the door

Delivery quality survey

Delivery speed, the item's condition on arrival, how the courier did and why an order never came.

Open template
A man looks at a smartphone in an electronics store

Customer experience survey

What customers expected from a visit or purchase, what they got and what surprised them.

Open template
Young people talking and smiling on a stage with props

Post-event survey

How a sale, workshop or webinar was organized, how appealing the offer was and what to run next.

Open template
A Thank You card among paper leaves on a green background

Loyalty program survey

How customers rate rewards and discounts, and why some don't join the program.

Open template
A puzzled man on a couch with a phone and a laptop

Customer churn survey

Why customers stopped coming, what keeps the rest and what would win back those who left.

Open template
A young woman typing on a laptop next to shipping boxes

Product return survey

How filing the return went, how fast the refund came and whether support helped.

Open template

Why choose Pollsar

You get every customer's feedback instead of comment cards

Customers answer on their phone, with no app and no sign-up, and the answer goes straight into your summary, not onto a pile of paper nobody ever tallies. Every customer who walks in can rate the experience, not just one mystery shopper.

You can launch a free customer satisfaction survey today

No credit card and no time limit: templates, the QR code, star and smiley ratings, the link to your review page, the intake form and the response summary all work from day one. Add the rest when you need it.

You take bookings and requests via intake forms

Customers book on their own, no phone call needed: name, phone number, preferred date and notes, and each request lands in your inbox right away. Workshop sign-ups close automatically once the spots run out; afterwards, send attendees a post-event survey.

You get a survey branded to match your business

Pick one of 100 themes and add your logo: customers see at once that the survey is yours, not someone else's form, and they're more willing to answer. Switch themes in one click, and the responses you've collected stay put.

Customer survey FAQ

Ask them yourself, right after the visit: a QR code on the receipt or table leads to a short survey, and a link to your Google Maps listing waits on its last page. Anyone who rates you below 4 gets the question “What went wrong?”, and Pollsar emails you their response as soon as they submit. If the customer left a phone number, you can call them back the same day.
Yes. The Free plan needs no credit card: unlimited surveys, one active at a time, with up to 10 questions each; templates, a QR code and link, star, smiley and per-item ratings, the review-site link, the intake form, 10 themes, a summary and a card for every response. Pro adds NPS, a question just for unhappy customers, photos in complaints, email alerts for requests and low scores plus the same alerts in Slack or Telegram, a survey button for your website, Excel export, 100 themes and your logo. Expert adds locations and repeat waves. Prices and the full list are in the plan comparison.
Yes. Templates are available on every plan: copy one, adjust the questions to your business and print the QR code. In the CSAT survey template, only the 0–10 NPS scale needs Pro; on the free plan, swap it for a star rating.
Yes. Put a link to your Google Maps listing, Tripadvisor, Yelp or another review site on the survey's final page: customers answer and get to the review form in one tap. Everyone who completes the survey sees the link.
Yes. Customers scan a QR code at the register and, on their phone with no app, write a complaint, a suggestion or a thank-you, attach a photo and leave a number for a reply. Pollsar emails you every entry, and all entries sit in one summary.
Subtract the percentage of detractors (scores 0 to 6) from the percentage of promoters (9 and 10). Pollsar does it for you and shows the score and the three customer groups in the summary. To get started, take the ready-made Net Promoter Score survey with the scale and follow-up questions about the reasons.
Yes, on the Expert plan: up to five locations in one survey, each with its own link and QR code. In the results, select one location and the summary shows only its ratings, so you see right away where service slips.
Pollsar works for other kinds of surveys too, and each audience has its own page: team surveys are covered on For HR teams, market research on For marketers, and feedback on a web page on For websites.

What brings customers back

Ask customers while they still remember every detail of their visit. Pollsar shows what spoils the experience: the food, the stylist or the wait. A rating below 4, and their response is already in your inbox. With Pollsar, the customer who would have left without a word tells you what to fix!

Line illustration: a surfer catching a wave on a board