Knowledge Base

Distribution tools

After opening a survey, you need to deliver it to respondents. The Publish tab offers distribution tools — cards in the main area of the page. Each tool is tied to the selected audience in the left panel.

Survey link

A direct link to the survey with a copy button. Copy the link and send it to respondents in any convenient way — via messenger, email, or document.

A UTM tag can be added to the link in the format ?utm_tag=value. The UTM tag is recorded in the respondent's questionnaire and displayed in statistics, allowing you to track the effectiveness of specific channels and campaigns.

Survey link

Social networks

Quick sharing of the survey link on social networks. Several popular platforms are available.

Clicking a platform icon opens a publication window with the survey link pre-filled. Social networks automatically pull the survey preview (title, description, cover) from metadata.

This tool is designed for distributing the survey link. It differs from the social networks block on the final page, where links to your profiles are displayed.

QR Code

A branded QR code with the Pollsar logo. Clicking opens a window with a large QR code and a download button. Use the QR code to distribute the survey at events, in printed materials, or on screens.

QR Code

Website embedding

If you want to place a survey directly on your website — without redirecting the respondent to an external page — use embedding. This is especially convenient for marketers, webmasters, and website owners: the survey becomes part of your site and feels like a natural page element. Four embedding formats are available on paid plans.

Frame

The survey is embedded as an iframe block on a website page. Suitable for placing a survey within an existing page — for example, in a feedback section or on a landing page. Width and height of the block are configured in settings (in pixels or percentages). The ready code is copied and pasted into your website's HTML.

Modal Window

A button is placed on the website that opens a modal window with the survey when clicked. Convenient when the survey should not permanently occupy space on the page — the respondent decides when to take it. Button text, font size, corner rounding, icon, and color can be configured in settings. A live button preview is available.

Bookmark

A slide-out side tab fixed to the screen edge. Clicking opens the survey. Suitable for a constant unobtrusive presence on the site — visitors see the tab on every page. Text, icon, and color of the tab are configured in settings.

Full Page

The survey occupies the entire page. Suitable for a dedicated survey page on your website. No settings are required — just copy the code and place it on a separate page.

Embedding tools

Pollsar is the best service for creating functional and stylish surveys, tests, and forms. We provide everything needed for sociological and marketing research, market analysis, customer retention, and feedback collection using artificial intelligence. With advanced logic, a multifunctional interface, an international network of verified respondents, and powerful tools for data collection, analysis, and publication, you get maximum opportunities. Pollsar is chosen by individual users, large companies, media, and educational institutions. POLLSAR LLC also conducts its own research in sociology, psychology, and marketing.